YouTube CPM / RPM Calculator
Calculate your estimated YouTube ad revenue based on views and CPM/RPM rates.
RPM (Revenue per Mille) is the revenue earned per 1,000 views. Typical range: $1–$10.
The YouTube CPM/RPM Calculator helps creators estimate their ad revenue based on view counts and RPM (Revenue Per Mille) rates. Enter your total views and RPM to get an instant revenue estimate, or use the range mode to calculate minimum and maximum earnings. This tool is essential for financial planning, sponsorship negotiations, and understanding your channel's monetization potential.
How to Use
- 1Enter your total video or channel view count.
- 2Enter your RPM rate (found in YouTube Studio > Analytics > Revenue).
- 3Optionally toggle 'Use RPM range' to calculate min/max revenue estimates.
- 4Click 'Calculate Revenue' to see your estimated earnings.
Benefits & Expected Results
- ✓Quickly estimate your YouTube ad revenue without complex spreadsheets.
- ✓Plan your content strategy based on projected earnings.
- ✓Negotiate fair sponsorship rates by knowing your channel's value.
- ✓Compare revenue potential across different niches and RPM ranges.
- ✓Set realistic financial goals for your YouTube career.
Recommended For
- ▶Monetized YouTube creators tracking their revenue
- ▶Aspiring creators planning for YouTube Partner Program eligibility
- ▶Influencer marketing agencies estimating creator earnings
- ▶Financial planners helping content creators with income projections
Frequently Asked Questions
What is the difference between CPM and RPM?▼
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what creators actually earn per 1,000 views after YouTube takes its 45% cut. RPM is typically lower than CPM and is the more useful metric for creators.
What is the average YouTube RPM?▼
Average YouTube RPM typically ranges from $1 to $10, but varies significantly by niche. Finance and technology channels often see $5-$15+, while entertainment and gaming channels may see $1-$4.
Where can I find my RPM?▼
You can find your RPM in YouTube Studio under Analytics > Revenue tab. RPM is shown as 'Revenue per mille' and represents your actual earnings per 1,000 views across all monetization sources.